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Guy Kawasaki Talks About Enchantment

Eric Goebelbecker on March 09, 2011

So much of what we do, in our roles as trainers, behavior consultants, veterinarians, veterinary technicians, animal welfare advocates and other animal-related jobs, involves changing hearts and minds. It may be as mundane as changing how someone deals with a cat on a sofa to as significant as an attitude toward breed specific legislation.

Whether we want to admit it or not, how we approach people that disagree with us has more impact on our success than whether we are right or wrong. The wrong approach, which is often our initial reflex when we fell strongly about something, frequently ends the discussion and closes off any further communication. The right approach can often open doors and build bridges with almost no effort.

For this reason, I found Guy Kawasaki’s “Enchantment,” an especially interesting and useful book.

Enchantment can occur in villages, stores, dealerships, offices, boardrooms, and on the Internet. It causes a voluntary change of hearts and minds and therefore actions. It is more than manipulating people to help you get your way. Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.

Who couldn’t use that?

I interviewed Guy about his book for the IAABC podcast. We talked about how enchantment applies to our work, and Guy supplied from useful advice. Have a listen, and pick up the book.

Here is the podcast:


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